You can’t always be involved with a business right from the beginning so I often work within already established brand guidelines.
Falmouth University is an example of this. They had a new identity and wanted a few things re-designing in the house style. Here are a few different pieces – a web ad, an infographic outlining the university’s course structure, a couple of flyers and an email template for them to use with their mailshots.
The Professional Writing Academy also wanted their new branding implemented on posters, signage, promotional postcards and the diagrams used on one of their courses.
I was involved at the early stages of the Cornwall Innovation Conferencing and Events branding – I designed it originally. The pieces here were the starting point. The display banners, posters and press ads worked very well so I used them as the basis for a full re-brand that led to the design of the brochure.