Social Dining Network brings people together by fostering an online community and organising local dining events.

They already had a logo and a visual identity when I began working with them so I used this as a guide to inform the rest of the promotional material.

There were two target markets – potential new members and the restaurant owners that would host the events – so we opted for two separate leaflets. Both had to fit together and be recognisably SDN, but they also had to be different…

The first has a more relaxed feel with plenty of photography to capture the unique atmosphere of an SDN event while the second is more corporate in tone with a focus on the business side of the company. There were also business cards and banner stands that straddled both camps and re-enforced the brand’s key elements.