The Professional Writing Academy runs writing courses, events, mentoring schemes and feedback services for all kinds of writers – from beginners to professionals.

I work with them a lot on the writing side of things but this was a design project for one of their ebooks: How To Write Your Family History.

They wanted something for a slightly different market that also related back to their branding at the time (it’s since changed a bit – see branding). The layout is functional and geared towards e-readers and I used a soft, illustrative design style that would appeal to their very specific audience.